In an important milestone for the development of Spanish, the Spanish Language Schools of the University of Salamanca (ELE USAL) have signed a new Master Franchise contract in China, which consolidates the presence and teaching methodology of the University of Salamanca ( USAL) in this strategic market. This agreement reinforces the alliance between both parties, positioning USAL as a reference in the teaching of Spanish in the Asian country.
The signing ceremony held at a press conference was attended by the vice-rector for Research and Transfer, José Miguel Mateos Roco, the CEO of the Spanish Language Schools of the University of Salamanca, Mr. José Miguel Sánchez Llorente, the director of ELE USAL , Rubén Ramírez Gutiérrez, and physically representing the Ailewusa company, Mr. Zhou Jingwen, and electronically from China, Mr. Liu Bo.
ELE USAL currently has 13 active schools on 3 continents and six countries: Mallorca, Bilbao, Gran Canaria, Alicante, Estepona and Barcelona in Spain, Turin in Italy, Strasbourg in France. Belo Horizonte, Cuiabá and Master Franchise in Brazil, the Nepal School that is opening its doors and ELE USAL Beijing which is owned by the franchisees who sign this master franchise contract. These schools carry the quality seal of the University of Salamanca, offering Spanish classes to more than 2,300 students a year, a figure that continues to increase with each academic year.
The teaching of Spanish as a foreign language in China continues to consolidate thanks to the commitment and leadership of our new master's degree franchise Kevin Zhou (Zhou Jingwen), master in Spanish as a Second Language from the Complutense University of Madrid and professional with more than 15 years of experience in this field. scope. Zhou has played a key role in the design of specific courses for Chinese students who aspire to study at Spanish universities and in the development of innovative teaching manuals. His career includes more than 10 years as head of studies and teaching experience in both universities and renowned private institutions.
The team of the master franchise in China, currently ELE USAL Beijing, has extensive experience in teaching Spanish, teaching classes to audiences of all ages. They offer courses adapted to the Common European Framework of Reference for Languages (CEFR), programs for the preparation of official exams such as DELE and SIELE and courses tailored to companies and educational institutions.
For its part, the master franchisor maintains a solid relationship with the University of Salamanca, collaborating for more than a decade in the training of Chinese students. Every year, more than 100 students participate in USAL programs, not only in Spanish courses, but also in official bachelor's and master's studies. This alliance has allowed the master franchisor to play an active role in the promotion of Spanish as a foreign language (ELE) in China, sponsoring teacher training events in collaboration with diplomatic and academic entities.
With the aim of spreading the Spanish language and culture, the master franchisor plans to open up to 10 Spanish schools in China over the next 10 years. These institutions will be located in key cities such as Shanghai, Guangzhou, Sichuan, Jiangsu, Shandong and Fujian, selected for their high economic development and their growing interest in learning Spanish. This ambitious project seeks to satisfy the growing demand from Chinese families and attract more students to USAL programs, consolidating the brand of this prestigious university in the Asian country.
Being part of the Network of Spanish Language Schools of the University of Salamanca in the world is an honor that reinforces the commitment of the franchising master's degree to educational excellence. USAL, with more than 100 years of history in teaching Spanish and recognized as a Campus of International Excellence for its outstanding work in this field, provides solid support to the development of the project. At the same time, being a master franchisor entails the responsibility of defending and promoting the quality of the USAL brand, in addition to transmitting its ELE teaching methodologies in China.
This ELE USAL Master Franchise contract represents a crucial step in building a cultural and academic bridge that connects China and Spain, promoting educational exchange and reinforcing the presence of Spanish in one of the most dynamic language learning markets in the world.
